2025 Third-Party Lending Report: Bluestone Home Loans

Bluestone Home Loans rated highest among small non-banks in Broker Pulse's 2025 Third-Party Lending Report

The results of Broker Pulse’s 2025 Third-Party Lending survey of residential mortgage brokers indicate that Bluestone Home Loans has the strongest third-party channel offering among small non-banks.

Announced today to participating brokers, the 16th year and latest results from Broker Pulse’s 2025 Third-Party Lending Report derived from a survey of 1,000 residential mortgage brokers indicate that Bluestone Home Loans has the strongest third-party channel offering among the 7 small non-banks included within the survey. 

Bluestone Home Loans received a rating of 81.5 per cent of the maximum score from 279 brokers across the 16 attributes measured in the annual survey conducted between February and April 2025, which explored each lender’s products, personnel, speed, support and technology. 

“Bluestone has continued to build a reputation as one of the most broker-focused lenders in the market,” said Oliver Stofka, Commercial Director at Agile Market Intelligence. “Their consistent top-tier broker support, particularly through their BDM network and strong commitment to the broker channel, continues to set them apart. When combined with improvements across speed and technology, it’s clear Bluestone is doubling down on broker experience.”

Bluestone Home Loans was rated highest among small non-banks for the sixth consecutive year, improving its score from 75 per cent to 81.5 per cent from 2024 to 2025.

“Being recognised by brokers as the top small non-bank for the sixth year in a row is a real honour, and a reflection of the trust we’ve built with the broker network.” Said Tony McRae, chief commercial offer at Bluestone Home Loans.

“We’ve always backed brokers with real support, responsive service and a genuine commitment to helping them navigate a more complex lending landscape. It’s rewarding to see that commitment recognised, and we’ll continue to lead the way by listening, evolving and championing better outcomes for brokers and their clients.”

This high level of service is visible in the ratings, as Bluestone Home Loans was ranked first in 14 of the 16 attributes and ranked very high in the remaining 2. Bluestone Home Loans’ increased service was most evident across the personnel, products, support and technology range, notably, receiving the highest score for call centre support, BDMs, product range, policy and pricing, to name a few.

About Broker Pulse’s Third-Party Lending Report

Now in its 16th year, the annual survey of mortgage and finance brokers asks participants to rate the performance of the lenders that they have worked with over the last 12 months. This year, 1,000 residential mortgage brokers completed the survey, providing a wide variety of views and experiences in the process. 

The results of the annual survey paint a holistic picture of the performance of all lenders in the third-party lending channel and provide insights to lenders on how they can improve their proposition in the marketplace while informing brokers of those lenders outperforming others. 

About Broker Pulse

Broker Pulse - the lending insights division of Agile Market Intelligence, is a broker community built to improve transparency, collaboration and performance across the third-party lending industry. Through regular surveys and independent analysis, Broker Pulse gives brokers a platform to share real-time feedback on lender performance, while helping lenders benchmark their offer and better understand broker needs. The result is a more informed, responsive and collaborative third-party channel.

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