2025 Third-Party Lending Report: Firstmac

Firstmac rated highest among large non-banks in Broker Pulse's 2025 Third-Party Lending Report

The results of Broker Pulse’s 2025 Third-Party Lending survey of residential mortgage brokers, indicate that Firstmac has the strongest third-party channel offering among large non-banks.

Announced today to participating brokers, the 16th year and latest results from Broker Pulse’s 2025 Third-Party Lending Report derived from a survey of 1,000 residential mortgage brokers indicate that Firstmac has the strongest third-party channel offering among the 5 large non-banks included in the survey. 

Firstmac received a rating of 77 per cent of the maximum score from 330 brokers from across the 16 attributes measured in the annual survey conducted between February and April 2025, which explored each lender’s products, personnel, speed, support and technology. 

“Firstmac continues to deliver a well-rounded proposition to brokers, backed by strong relationships and a clear focus on consistency,” said Oliver Stofka, Commercial Director at Agile Market Intelligence. “Their commitment to the broker channel remains one of the strongest in the market, and their performance across personnel and support reflects a lender that understands the value of long-term broker engagement.”

Firstmac was rated highest among large non-banks for the seventh straight year, improving its score from 74 per cent to 77 per cent from 2024 to 2025.

Firstmac Chief Commercial Officer Marie Mortimer said the Firstmac team was very proud of winning the broker-driven award for the seventh consecutive year.

"This accomplishment marks a significant milestone for Firstmac, and a great reward for our sustained efforts to maintain true service culture," Ms Mortimer said.

"We would especially like to thank all the brokers who supported us in these awards. We appreciate your feedback and will use it to improve our service even further in the coming year."

This high level of service is visible in the ratings, as Firstmac was ranked first in 5 of the 16 attributes and ranked high in the remaining 11. Firstmac’s increased service was most evident across the products and technology range, notably, receiving the highest score for product range and policy, broker portal, digital tools and online resources as well as document submission across the 5 large non-banks.

About Broker Pulse’s Third-Party Lending Report

Now in its 16th year, the annual survey of mortgage and finance brokers asks participants to rate the performance of the lenders that they have worked with over the last 12 months. This year, 1,000 residential mortgage brokers completed the survey, providing a wide variety of views and experiences in the process. 

The results of the annual survey paint a holistic picture of the performance of all lenders in the third-party lending channel and provide insights to lenders on how they can improve their proposition in the marketplace while informing brokers of those lenders outperforming others. 

About Broker Pulse

Broker Pulse - the lending insights division of Agile Market Intelligence, is a broker community built to improve transparency, collaboration and performance across the third-party lending industry. Through regular surveys and independent analysis, Broker Pulse gives brokers a platform to share real-time feedback on lender performance, while helping lenders benchmark their offer and better understand broker needs. The result is a more informed, responsive and collaborative third-party channel.

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